Privacy Policy

01Information We Collect

1.1 Information you provide voluntarily

• Name and email address (for example, when contacting support, submitting feedback, or signing in with an optional account/login feature).
• Support requests, bug reports, and any other information you choose to share with us.
• Content you submit through in-app features (for example, a chosen display name or profile picture, if applicable).

1.2 Information collected automatically

• Device information: device model, operating system and version, language, screen size, and unique device/app instance identifiers.
• IP address and approximate (city/region-level) location derived from it.
• Advertising identifiers (such as Google Advertising ID), subject to your device's privacy settings.
• Gameplay data: progress, levels completed, in-game events, scores, settings, and preferences.
• Crash logs, diagnostics, and performance analytics.
• Purchase information (if in-app purchases are offered): transaction ID and purchase status, processed via Google Play Billing. We do not collect or store your payment card details — these are handled directly by Google Play.

We do not knowingly collect sensitive personal data (such as financial account numbers, health data, government identification numbers, or precise real-time GPS location) through our games.

02How We Use Information

We use the information we collect to:

• Operate, maintain, and provide the Services.
• Save and sync your gameplay progress.
• Improve gameplay, balance game content, and develop new features.
• Provide customer and technical support.
• Display advertisements, including personalized advertising where permitted by law and, where required, with your consent.
• Measure app installs, engagement, and marketing performance.
• Detect, prevent, and address fraud, cheating, and security issues.
• Comply with legal obligations and enforce our Terms and Conditions.
• Protect our legitimate business interests and legal rights.

03Legal Basis and Consent

Where the Indian Digital Personal Data Protection Act, 2023 ("DPDP Act"), the EU/UK GDPR, or other applicable law requires, we process personal data on the basis of your consent, which you may withdraw at any time by contacting us (see Section 12). Certain processing is carried out for legitimate uses recognized by law, such as compliance with legal obligations, responding to your requests, fraud prevention, and security of the Services. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal and may limit the features available to you.

04Third-Party Services and SDKs

Our Services integrate the following third-party providers, which may independently collect data under their own privacy policies:

We encourage you to review the privacy policies of these third parties. We do not control their data collection or processing practices, and their practices are governed by their own privacy policies:

• Google Privacy Policy: https://policies.google.com/privacy
• AppLovin Privacy Policy: https://www.applovin.com/privacy/
• Unity Privacy Policy: https://unity.com/legal/privacy-policy

05Advertising

Our free games may display advertisements served by the third-party ad networks listed in Section 4. These networks may use device identifiers and usage data to serve ads, measure ad performance, and, where permitted, personalize ads shown to you.

You can limit ad personalization through your device settings:

• Android: Settings → Google → Ads → "Opt out of Ads Personalization" (or "Delete advertising ID," depending on device).

Where our app or its content is directed in whole or in part to children, we take steps to serve only ads compliant with Google Play's Families Policy and applicable child-directed advertising rules (e.g., no personalized ads to users identified as children).

06Data Sharing

We may share information with:

• Service providers who process data on our behalf (hosting, analytics, advertising, customer support tooling), bound by appropriate confidentiality and data protection obligations.
• Legal authorities, when required by applicable law, regulation, legal process, or an enforceable governmental request.
• Successors in interest, in connection with a merger, acquisition, restructuring, or sale of assets, in which case this Policy will continue to apply to the transferred data.

We do not sell your personal information.

07Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Aggregated or anonymized data that no longer identifies you may be retained without time restriction.

08Data Security

We implement reasonable technical and organizational safeguards designed to protect personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

09International Data Transfers

Our Services are operated from India, and the third-party providers listed in Section 4 may process data in other countries, including the United States. By using the Services, you acknowledge that your information may be transferred to and processed in jurisdictions with data protection laws that may differ from those of your country, subject to applicable legal safeguards.

10Children's Privacy

Our Services are not directed to children below the applicable minimum age (as defined by the laws of your jurisdiction, including the DPDP Act in India and COPPA in the United States) without required parental consent. We do not knowingly collect personal data from such children without appropriate consent. If our app is listed in the Google Play Families program, we additionally comply with the Google Play Families Policy requirements regarding content, advertising, and data handling for that app.

If you believe a child has provided us with personal data without appropriate parental consent, please contact us using the details in Section 12, and we will take reasonable steps to delete such information.

11Your Rights

Subject to applicable law (including the DPDP Act and, where applicable, GDPR), you may request to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your personal data, where applicable.
• Withdraw consent for processing based on consent.
• Lodge a grievance regarding the processing of your personal data.

To exercise these rights, contact us at the details in Section 12. Please mention the application name (Arrow Swipe Master-Puzzle Game) and package name (com.novyance.arrowexitmaster) so we can locate the relevant data. We may need to verify your identity before acting on your request and will respond within the timelines required by applicable law.

12Contact & Grievance Officer

For questions, requests, or grievances regarding this Privacy Policy or our data practices:

We aim to acknowledge grievances within a reasonable time and resolve them as required under applicable law.